![]() Speaking of targeting, you can choose one or multiple segments from the following targeting options: Pro tip: New to terms like “flexercise,” “pearlcore,” “barkitecture,” and “nailscapes”? Pinterest’s 2022 trend forecasting report will loop you in. As a reminder, your ad groups are where you determine things like targeting, your schedule, and your budget. Plus, it’s easy to turn your ad off anytime if you’re worried about blowing through your budget too quickly. These actions could be views, engagement, or clickthroughs. You can determine how much you want to spend daily, the duration of your campaign, and which audience action you want to pay for. When it comes to pricing, Pinterest makes setting your budget pretty simple. ![]() How it looks to manage your Pinterest ad budget (Image: Pinterest) 3. Collections – A stylish way to mix individual products images with a larger image showing the items in context (like a living room image above individual photos of a lamp, couch, and coffee table)ĭepending on your offering, you can play around with various ad types to see which ones resonate most with your audience.įun fact: In March 2022, Pinterest announced the addition of $1.2 million to its Creator Fund specifically set aside for people from traditionally underrepresented groups: people of color, people with disabilities, and members of the LGBTQIA+ community.Carousel – Showcase multiple images in a single ad that viewers can swipe through.Shopping – Easily convert Pins of your products into their own ads that can be clicked on to take the user right to the purchase page.Video – Use a looping video clip to grab viewers’ attention and tell a story (these ads come in standard and max width options).Static – A basic ad that allows you to showcase your products and content via a vertical or square image format.The one or ones you opt to use will depend on your overall goals. There are five main Pinterest ad formats. Pro tip: With the limited amount of characters in mind, some brands add text to the image itself to maximize the amount of words you can pair with your visual. The platform explains that descriptions are used by its own algorithm to determine relevance. “Additionally, descriptions do not appear for ads when viewed up close.” (It’s wise, of course, to use keywords in your title.)įor description, you get up to 500 characters, but know that “descriptions do not appear when viewing the Pin in the home feed or search feed,” according to Pinterest. Experts recommend an aspect ratio of 9:16, with a minimum size of 1080×1920.įor Pin titles, you can enter up to 100 characters, with the first 40 actually showing in feeds, depending on device. It’s wise to keep images simple and vertically aligned so they’re easy to see on mobile. If your image isn’t high quality and engaging, you risk getting lost in the shuffle. Much like Instagram, Pinterest is all about the visuals. This process can take up to 24 hours, so don’t panic if it takes a day for your ad to be live.Īn example of how ads look when browsing the Pinterest site (Image: Pinterest) 1. Pro tip: All ads are reviewed by the Pinterest team to ensure advertising guidelines are being followed. Once everything looks good, it’s time to launch your ad. After that, you’ll select the dates for your campaign, add your budget, and set a maximum bid.įrom there, you’ll decide which Pin you want to promote in your campaign (make sure the Pin’s name is accurate and that it links to the proper URL). Next, you’ll enter your ad group details and make selections for things like your budget, targeting, and the run dates of your campaign. Once you create a business account, you go to the Ads dropdown menu on and select “Create ad.” Then you’ll choose a campaign goal based on the action you want people to take from your ad. Pinterest has made it pretty easy to get up and running on their ads platform. A look at creating an ad from an existing Pin on Pinterest Using Pinterest Ads Manager to promote your content
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